Synchronized matter

The initial blast of attention is great. But it’s the massive word-of-mouth ripples of the great experience that make the market. The glitter you see is not the explanation; look carefully, and the inspiration/perspiration ratio is where it should be. Under Jobs’ leadership, Apple has done 10 times the amount of relevant homework of most companies — internal competitions, supply chain training, endless deal-making, endless recruiting, training, and generating and sustaining employee excitement that you just can’t fake.